Projects
Below are projects from brands I worked with. Click the links or images to see slide decks of the projects I have worked on for these brands. If there is a deck that is password protected, please request access through the link or reach out to me!
GREENIES Cat Expansion
Marketing and Brand Manager
GREENIES, a nearly billion-dollar pet brand owned by MARS, is renowned for its popular dog and cat dental treats. I was entrusted with evaluating the profitability of expanding GREENIES into the cat main meal category, including kibble and toppers. To support this initiative, I conducted consumer surveys, analyzed NielsenIQ data, and engaged with key stakeholders. My findings were presented in two comprehensive slide decks, which secured unanimous approval from the executive leadership team.
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This link is password protected. Please request access or reach out to me.
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View Final Recommendation Presentation
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View Midpoint Research Presentation
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GREENIES SMART ESSENTIALS
Marketing and Brand Manager
GREENIES SMART ESSENTIALS, a brand owned by MARS, launched its first-ever dog main meal kibble and topper in 2024, marking a significant expansion beyond its well-known treat line. As part of this groundbreaking launch, I collaborated with a marketing agency to craft a comprehensive marketing brief and oversee the development of three social media ad drafts. Working closely with key stakeholders, I contributed to the execution of MARS's first competitive ad campaign, positioning GREENIES SMART ESSENTIALS to make a bold entry into the dog food market.
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This link is password protected. Please request access or reach out to me.
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HOP WTR
Brand Manager Consultant
HOP WTR is a CPG company, partially owned by Constellation Brands, serves non-alcoholic flavored hops in carbonated water. This delicious drink serves as a non-alcoholic beer alternatives with adaptogenic and nootropic functional ingredients providing a natural buzz. As HOP WTR expands, I utilized NielsenIQ data to provide strategic recommendations to HOP WTR executives and the VP of Emerging Brands at Constellation Brands.
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View Brand Management Consultation Presentation
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KARMA WATER
Brand Strategy Consultant
Karma Water is a CPG company that is a part of Constellation Brands. They provide probiotic infused water and clean energy water through powder push technology. As Karma Water continues to expand, I provided a marketing evaluation and presented my finding to the CEO of Karma Water and the VP of Emerging Brands at Constellation Brands.
View Brand Strategy Consultation Presentation
Paula Howard Essentials
Marketing Consultant
Paula Howard Essentials, a Rochester, NY-based CPG company, specializes in offering their products through diverse channels, including in-person sales, farmers' markets, Walmart, and Amazon. As a marketing consultant, I collaborated with a team to support the founder in expanding the company's online and global footprint, driving revenue growth. My contributions also included developing a cohesive and consistent brand identity across their digital platforms. I presented these strategic recommendations to the executive leadership team at Paula Howard Essentials, aligning our initiatives with their vision for long-term success.
View Marketing Consultation Presentation
